Apr 07, 2025  
USC Catalogue 2016-2017 
    
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USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

MKT 526 Advertising and Social Media Strategy

Units: 3
Terms Offered: FaSp
Helps students understand advertising and social media; critique, develop, and test creative ads; place ads in media; and design, budget, and evaluate profitability of strategies.
Prerequisite: GSBA 509  or GSBA 528  or GSBA 509a  
Instruction Mode: Lecture
Grading Option: Letter