MKT 526 Advertising and Social Media Strategy

Units: 3
Terms Offered: FaSp

Helps students understand advertising and social media; critique, develop, and test creative ads; place ads in media; and design, budget, and evaluate profitability of strategies.
Prerequisite: GSBA 509 or GSBA 528 or GSBA 509a
Instruction Mode: Lecture
Grading Option: Letter