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Dec 03, 2024
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USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]
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MKT 540 Marketing Models Units: 3
Analysis, use, and evaluation of quantitative and theoretical models of marketing management, consumer response, marketing resource use and control, and competitive interaction.
Prerequisite: GSBA 509 or GSBA 528
Instruction Mode: Lecture
Grading Option: Letter
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