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Dec 11, 2024
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USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]
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MKT 556 Internet Marketing Units: 3
Terms Offered: FaSp
All aspects of Internet marketing. Internet as a tool for marketing communication, sales and distribution, customer management. Role of paid advertising, search engines, Website design.
Prerequisite: GSBA 509 or GSBA 528
Instruction Mode: Lecture
Grading Option: Letter
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