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Dec 03, 2024
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USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]
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MKT 565 Global Marketing Units: 3
Terms Offered: FaSp
Variations in markets and trade patterns around the globe; product development and adaptation, pricing, promotion, and distribution issues across national cultures and international markets.
Prerequisite: GSBA 509 or GSBA 529
Instruction Mode: Lecture
Grading Option: Letter
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