ITP 476 Technologies for Interactive Marketing

Units: 4
Designed to introduce students to technologies, concepts and strategies in the emerging online advertising ecosystem. Through lectures, discussions, and projects, students learn strategies and tactics to drive traffic to a website. They learn how to analyze and measure the efficacy of their plans. Lastly, they will work with a real client and with a real budget to craft and execute an online marketing plan.
Instruction Mode: Lecture, Lab
Grading Option: Letter