GSBA 509 Marketing Management

Units: 1.5
Terms Offered: Fa

Development of analytical, strategic, and planning skills. Application within an integrated strategic framework to the development of a comprehensive marketing plan for a product, service, and/or organization.
Duplicates Credit in GSBA 528 and the former GSBA 509a
Registration Restriction: Open only to master students
Instruction Mode: Lecture
Grading Option: Letter