Aug 07, 2022  
USC Catalogue 2017-2018 
USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

MKT 385x Marketing of Creative Disruption and Innovation

Units: 4
Terms Offered: Fa
Learn to use fundamental principles of marketing, branding, and consumer behavior to successfully market disruptively innovative products including goods, services, and ideas.
Registration Restriction: Not open to business and accounting majors
Credit Restriction: Not available for degree or major credit for business and accounting majors
Duplicates Credit in BUAD 307  
Instruction Mode: Lecture
Grading Option: Letter

Crosslisted as ACAD 385