Nov 24, 2024  
USC Catalogue 2018-2019 
    
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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

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BUAD 307 Marketing Fundamentals

Units: 4
Terms Offered: FaSpSm
Develops a managerial viewpoint in planning and evaluating marketing decisions of the firm: products, pricing, channels, promotion, information processing, legal implications, and marketing in contemporary society.
Duplicates Credit in MKT 385x.
Instruction Mode: Lecture, Discussion
Grading Option: Letter


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