Dec 26, 2024  
USC Catalogue 2018-2019 
    
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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

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LIM 559 Marketing and Communications Strategies for Libraries

Units: 3
An introduction to essential marketing concepts such as brand platform, value proposition and message development and their application in a library environment.
Prerequisite: GSBA 502 , LIM 500 , LIM 501 , LIM 502 , LIM 503 , LIM 504 .
Instruction Mode: Lecture
Grading Option: Letter


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