Apr 01, 2025  
USC Catalogue 2018-2019 
    
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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

MKT 406 Practicum in Advertising and Promotion Design

Units: 4.0
Terms Offered: Sp
Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Work with a client organization on the design of an advertising/promotions campaign. Requires market research, creative design, implementation planning, and client presentation.
Prerequisite: MKT 405  
Instruction Mode: Lecture
Grading Option: Letter