Apr 01, 2025  
USC Catalogue 2018-2019 
    
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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

MKT 425 Marketing in a Digital World

Units: 4
Terms Offered: FaSp
An introduction to the changing world of a connected consumer. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools.
Prerequisite: BUAD 307  or MKT 385x 
Registration Restriction: Open only to sophomore, junior and senior students
Instruction Mode: Lecture
Grading Option: Letter