Apr 01, 2025  
USC Catalogue 2018-2019 
    
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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

MKT 446L Practicum in New Product Development

Units: 4
Terms Offered: Sp
Provides experience in a student managed product team. Work with R&D organization to design a new product or technology. Involves market research and implementation planning.
Prerequisite: MKT 445 .
Registration Restriction: Open only to juniors and seniors.
Instruction Mode: Lecture, Lab Required
Grading Option: Letter