Dec 26, 2024  
USC Catalogue 2018-2019 
    
Catalog Navigation
  Catalogue Home
  A Message from the President
  About USC
  Administration
  Admission and Orientation
  Tuition and Fees
  The Schools and Academic Units
  Programs, Minors and Certificates
  Programs by School
  Courses of Instruction
  Schedule of Classes
  Academic and University Policies
  Undergraduate Education
  Graduate and Professional Education
  The Graduate School
  About the Catalogue
  Past Catalogues
HELP
USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MKT 463 Pricing Strategies

Units: 4
Examination of role of pricing decisions; innovative pricing theories; Internet and technology impact on pricing, price negotiations, customized pricing, price image and reference prices.
Prerequisite: BUAD 307  or MKT 385 .
Instruction Mode: Lecture
Grading Option: Letter


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)