Apr 01, 2025  
USC Catalogue 2018-2019 
    
Catalogue Navigation
Catalogue Home
A Message from the President
About USC
Administration
Admission and Orientation
Tuition and Fees
The Schools and Academic Units
Programs, Minors and Certificates
Programs by School
Courses of Instruction
Schedule of Classes
Academic and University Policies
Undergraduate Education
Graduate and Professional Education
The Graduate School
About the Catalogue
Past Catalogues
USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

MKT 465 Global Marketing Management

Units: 4
Terms Offered: FaSp
Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources.
Instruction Mode: Lecture
Grading Option: Letter