Mar 28, 2024  
USC Catalogue 2018-2019 
    
USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

MKT 525 Consumer Behavior

Units: 3
Terms Offered: FaSpSm
Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
Prerequisite: GSBA 509  or GSBA 528 
Instruction Mode: Lecture
Grading Option: Letter