Apr 01, 2025  
USC Catalogue 2018-2019 
    
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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

MKT 533 Branding Strategy

Units: 1.5, 3
Terms Offered: FaSpSm
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
Prerequisite: GSBA 509  or GSBA 528 
Instruction Mode: Lecture
Grading Option: Letter