Apr 01, 2025  
USC Catalogue 2018-2019 
    
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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

MKT 560 Marketing Strategy

Units: 3
Terms Offered: FaSpSm
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
Prerequisite: GSBA 509  or GSBA 528  and the former GSBA 509a
Instruction Mode: Lecture
Grading Option: Letter