Apr 01, 2025  
USC Catalogue 2018-2019 
    
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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

MKT 614 Advanced Research Methods in Marketing

Units: 3
Terms Offered: Sp
Applications of advanced research techniques and designs to marketing problems; review and critique of current literature; development and defense of student’s own research proposal.
Duplicates Credit in former MKT 661.
Instruction Mode: Lecture
Grading Option: Letter