Apr 07, 2025  
USC Catalogue 2018-2019 
    
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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

PR 340 Introduction to Advertising

Units: 4
Terms Offered: FaSp
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
Duplicates Credit in former JOUR 340
Instruction Mode: Lecture
Grading Option: Letter