Dec 26, 2024  
USC Catalogue 2018-2019 
    
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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

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MKT 589 CMO on Shareholder Value

Units: 1.5
Terms Offered: Fa
Provide an understanding of the role of the Chief Marketing Officer (CMO) in a variety of industries and how he or she influences shareholder value.
Prerequisite: GSBA 509  or GSBA 509A or GSBA 528  
Instruction Mode: Lecture
Grading Option: Letter


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