Dec 07, 2023  
USC Catalogue 2022-2023 
USC Catalogue 2022-2023 [ARCHIVED CATALOGUE]

Department of Marketing

Marketing is the process of generating, articulating, and delivering customer value. Successful marketing results in beneficial exchanges of goods, services, or ideas that meet organizational goals. It requires the execution of product development, pricing, promotion and distribution. Modern marketing stresses research and analysis to understand markets and to identify customer needs, develop products, set prices, coordinate promotions or sales programs, and manage distribution channels. Students interested in careers in product or brand management, consumer trends, consumer data analytics, retailing, e-commerce, sales, advertising or market analysis will find courses in marketing valuable.


Marketing Department
Marshall School of Business
Hoffman Hall 331
(213) 740-5033
FAX: (213) 740-7828

Chair: Anthony Dukes, PhD


Robert E. Brooker Chair of Marketing: Anthony Dukes, PhD

Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communication: Robert Kozinets, PhD

Richard and Jarda Hurd Chair in Distribution Management: Gary L. Frazier, DBA*

Jerry and Nancy Neely Chair in American Enterprise: Gerard J. Tellis, PhD

Dave and Jeanne Tappan Chair in Marketing: Shantanu Dutta, PhD

Robert E. Brooker Professor in Marketing: Dina Mayzlin, PhD

Joseph A. DeBell Endowed Professorship in Business Administration: Joseph Nunes, PhD

Ernest Hahn Professor of Marketing: Sha Yang, PhD

Kenneth King Stonier Assistant Professor of Business Administration: Davide Proserpio, PhD

Provost Professor of Psychology and Business: Wendy Wood, PhD

Provost Professor of Psychology and Marketing: Norbert Schwarz, PhD

Professors: Kristin Diehl, PhD*; Anthony Dukes, PhD*; Gary L. Frazier, DBA*; Shantanu Dutta, PhD; Robert Kozinets, PhD; Dina Mayzlin, PhD; Joseph C. Nunes, PhD; Norbert Schwarz, PhD; Gerard Tellis, PhD; Allen Weiss, PhD; Wendy Wood, PhD; Sha Yang, PhD*

Associate Professors: Lan Luo, PhD*; Joseph Priester, PhD*; Sivaramakrishnan Siddarth, PhD*; Gulden Ulkumen, PhD

Assistant Professors: Eva Buechel, PhD; Linda Hagen, PhD; Nikhil Malik, PhD; Alex Miller, PhD; Davide Proserpio, PhD; Dinesh Puranam, PhD; Stephanie Tully, PhD; Kalinda Ukanwa, PhD; Yanhao “Max” Wei, PhD

Professors of Clinical Marketing: Diane Badame, PhD*; Rex Kovacevich, MBA*

Associate Professors of Clinical Marketing: Miriam Burgos, MBA*; Kristen Schiele, PhD; Dennis Schorr, PhD; Therese Wilbur, MBA*

Assistant Professors of Clinical Marketing: Lars Perner, PhD*; Arianna Uhalde, PhD

Associate Professor of the Practice: Laurence Vincent, MBA*

Emeritus Faculty

Emeritus Professors: James G. Ellis, MBA; Ben M. Enis, PhD; Valerie S. Folkes, PhD; Deborah J. MacInnis, PhD; Dennis Rook, PhD


*Recipient of university-wide or school teaching award.


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