Department of Marketing

Marketing is the process of generating, articulating, and delivering customer value. Successful marketing results in beneficial exchanges of goods, services, or ideas that meet organizational goals. It requires the execution of product development, pricing, promotion and distribution. Modern marketing stresses research and analysis to understand markets and to identify customer needs, develop products, set prices, coordinate promotions or sales programs, and manage distribution channels. Students interested in careers in product or brand management, consumer trends, consumer data analytics, retailing, e-commerce, sales, advertising or market analysis will find courses in marketing valuable.

Programs

Undergraduate Minors

Undergraduate Major

Business Administration (Marketing) (BS)

Graduate Programs

Marketing Department
Marshall School of Business
Hoffman Hall 331
(213) 740-5033
FAX: (213) 740-7828
Email: marketing@marshall.usc.edu
marshall.usc.edu/marketing
Chair: Sivaramakrishnan Siddarth, PhD*

Faculty

Robert E. Brooker Chair of Marketing: Anthony Dukes, PhD*

Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communication: Robert Kozinets, PhD

Richard and Jarda Hurd Chair in Distribution Management: Gary L. Frazier, DBA*

Jerry and Nancy Neely Chair in American Enterprise: Gerard J. Tellis, PhD

Dave and Jeanne Tappan Chair in Marketing: Shantanu Dutta, PhD

Robert E. Brooker Professor in Marketing: Dina Mayzlin, PhD

Joseph A. DeBell Endowed Professorship in Business Administration: Joseph Nunes, PhD

Ernest Hahn Professor of Marketing: Sha Yang, PhD*

Kenneth King Stonier Assistant Professor of Business Administration: Stephanie Tully, PhD

Provost Professor of Psychology and Marketing: Norbert Schwarz, PhD

Professors: Kristin Diehl, PhD*; Anthony Dukes, PhD*; Shantanu Dutta, PhD; Gary L. Frazier, DBA*; Robert Kozinets, PhD (Journalism); Lan Luo, PhD*; Dina Mayzlin, PhD; Joseph C. Nunes, PhD; Norbert Schwarz, PhD (Psychology); Sivaramakrishnan Siddarth, PhD*; Gerard Tellis, PhD; Sha Yang, PhD*

Associate Professors: Joseph Priester, PhD*; Davide Proserpio, PhD*; Gulden Ulkumen, PhD; Yanhao “Max” Wei, PhD

Assistant Professors: Eva Buechel, PhD; Linda Hagen, PhD; Nikhil Malik, PhD; Alex Miller, PhD; Dinesh Puranam, PhD; Stephanie Tully, PhD; Kalinda Ukanwa, PhD

Professors of Clinical Marketing: Diane Badame, PhD*; Miriam Burgos, MBA*; Rex Kovacevich, MBA*

Associate Professors of Clinical Marketing: Lars Perner, PhD*; Kristen Schiele, PhD; Dennis Schorr, PhD; Arianna Uhalde, PhD; Therese Wilbur, MBA*

Associate Professor of the Practice: Laurence Vincent, MBA*

Instructor of Marketing: Nofar Duani, PhD

Emeritus Faculty

Emeritus Professors: James G. Ellis, MBA*; Ben M. Enis, PhD; Valerie S. Folkes, PhD; Deborah J. MacInnis, PhD*; Dennis Rook, PhD

*Recipient of university-wide or school teaching award.

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