The Master of Science in Marketing provides students with tools, concepts, frameworks and critical thinking and innovation skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses.
The degree focuses on theories and applications of consumer behavior in marketing, as well as psychological, social, cultural and ethnic factors influencing consumer behavior. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports and marketing start-ups provide students with opportunities to apply the classroom experience to the real world.
Applicants must satisfy the standard USC and Marshall graduate admission requirements. At least two years of full-time work experience is preferred. GMAT or GRE scores are required. The GMAT is preferred. International applicants who did not spend four years completing a bachelor's degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores.
Individuals who are specifically interested in statistical evaluation and marketing analytics should consider applying to the Master of Science in Marketing (Marketing Analytics) program. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also.
Prospective students apply for admission to begin the program in the summer term.
Applications are submitted online through the Marshall School of Business application website at gradadm.usc.edu. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website.
A complete application includes the online application form, official test scores, an essay, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC.
For additional information, visit marshall.usc.edu/MSMkt.