At the heart of most modern organizations, such as Google, Amazon, Netflix and Facebook, lies a strong Customer Analytics function. Customer Analytics uses vast amounts of data to generate insights that help firms and policy makers to make data driven decisions about customers. Insights into customer behavior, attitudes, demographics and pyschographics can prove to be a sustainable advantage for firms.
This minor draws on empirical methods and applications from fields such as marketing, economics, entrepreneurship, information sciences, international relations, political sciences and sociology to better understand its multidimensional prime constituent - the customer.
This minor is available to students in all schools and departments outside of the Marshall School of Business and Leventhal School of Accounting. To enroll in this minor, students must have completed a minimum of 32 units of college-level courses and have a minimum overall GPA of 2.75.
This minor requires 20 units.