Dec 03, 2020  
USC Catalogue 2020-2021 
    
USC Catalogue 2020-2021

The Business of Product Innovation Certificate


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The Certificate in The Business of Innovation will provide students with a strong foundation in areas of entrepreneurship specific to developing and launching consumer products and product-based companies. Students will gain knowledge in critical areas including: historical milestones of product design and product innovation and how these products opened up new business opportunities to disrupt the status quo; developing and launching products, from product roadmapping, to value chain, to brand and marketing strategy; identifying and activating groundbreaking opportunities in new product development; and launching product-based ventures and enterprises.

Information on how to apply to the certificate can be found at:

iovine-young.usc.edu

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