The Minor in Innovation: The Digital Entrepreneur is jointly sponsored by the Information Technology Program in the Viterbi School of Engineering and the Lloyd Greif Center for Entrepreneurial Studies in the USC Marshall School of Business. The minor is designed for students from a wide range of backgrounds who are interested in starting their own digital ventures, working for start-up companies, or pursuing traditional jobs with large corporations and consulting firms that may involve launching new digital business units. Students will learn all major elements of launching a digital venture including digital disruption, ideation, high-tech product management, online customer acquisition, technology implementation, online business models, digital marketing and monetization. Students will work on launching a digital venture in a team-based environment in the capstone class.
A minimum of 21 units are required to complete the minor, with at least 16 unique units outside of the student’s major.
The Information Technology Program in the Viterbi School of Engineering handles advising and admissions relating to the minor, consulting as needed with the Greif Center for Entrepreneurial Studies in the Marshall School of Business. See Information Technology Program for course requirements.