Designing Products Minor

The minor in Designing Products provides a deeper understanding of the design process leading to the creation of consumer products and services, including the fundamentals of design strategy and human-centered design as they relate to successful ideation and launch of new ideas. Students will learn the methods by which professional product design decisions are made through an intense studio-based curriculum, and will be guided through hands-on application of acquired knowledge and skills in the areas of user research, market opportunity, consumer insights, competitive analysis, ideation, 3D form development, production methodologies, branding, packaging, marketing and distribution.

Utilizing state-of-the-art physical and digital production facilities in Iovine and Young Hall, the Designing Products minor course of study focuses not just on the process of refining a product’s function and aesthetic qualities, but also on determining its relevance to society, and its desirability, feasibility and viability as a potential solution to problems facing for- or non-profit market environments.

Information on how to apply for the minor can be found at: iovine-young.usc.edu.