The Bachelor of Science in Business Administration with an emphasis in Marketing provides students with specialized training in marketing strategy, execution, and evaluation. With this degree, students will deepen their understanding of various aspects of marketing such as product development, communication and promotion, consumer insights, ethics and regulation, customer analytics, and data-driven marketing.
Requirements for Admission
This program is available only to current Marshall and Leventhal undergraduates who satisfy the following three conditions: (1) have attained sophomore standing, (2) have completed at least one semester in residence at USC, and (3) have earned credit for the course BUAD 307 Marketing Fundamentals. Students who wish to transfer to this program should visit the Office of Undergraduate Advising and Student Affairs in the Marshall School of Business.
Students may earn only one emphasis within the BS in Business Administration degree.
Requirements for Completion
To complete the program, students must satisfy all requirements for the Bachelor of Science degree in business administration including at least 12 upper-division units in the area of emphasis.