Consumer behavior studies inform decision makers in the business, government and non-profit sectors on how consumer decisions, preferences, activities and other behaviors are influenced by factors such as culture, subculture, demographics, sensation, thinking, conscious and unconscious information processing, knowledge organization, beliefs, interpersonal communication, learning from experience and values. This is an interdisciplinary field, drawing on such disciplines as marketing, psychology, sociology, anthropology, economics, linguistics, ethnic studies, gender studies, geography, history, cognitive science and communications to understand the experiences of contemporary consumers across the world.
To enroll in this minor, students must have completed a minimum of 32 units of college-level courses and have a minimum overall GPA of 2.75.
This minor requires 18-20 units.
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