Public Relations (BA)*

Public Relations — sometimes called Strategic Communication — is a dynamic, fast-growing discipline found in organizations of all types, including non-profits, entertainment firms, sports teams, social action groups, universities and Fortune 500 companies. Its purpose is to help those organizations achieve their goals by maintaining healthy relationships with their most important audiences. Practitioners use a wide variety of creative strategies and tactics, including both digital/social media and traditional mass media, as their most important tools. Every day thousands of PR professionals rely on the training they received at USC Annenberg to analyze trends, develop and implement sophisticated programs, and counsel senior management. Internships with leading PR agencies, non-profit organizations, entertainment companies and government agencies provide real-world experience that prepares students for successful careers.