May 17, 2024  
USC Catalogue 2022-2023 
USC Catalogue 2022-2023 [ARCHIVED CATALOGUE]

Biopharmaceutical Marketing (MS)

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Master of Science in Biopharmaceutical Marketing

The Master’s Program in Biopharmaceutical Marketing (BPMK) is an intensive, industry focused and uniquely targeted program designed to produce graduates whose undergraduate and graduate backgrounds in marketing, communication, biological and pharmaceutical, related sales and advertising, drug management and other healthcare-involved business are enhanced by knowledge and skills appropriate for a highly regulated environment, specifically in the application and practice of biopharmaceutical marketing. Biopharmaceutical marketing is a uniquely emerging branch of drug product development, management, market placement, access and insurance coverage, outcomes and value determinations that functions at the intersection of audience segmented product marketing, healthcare industry and government regulatory issues and treatment efficiency, including value and reimbursement. This program will provide the opportunity for mid-career professionals as well has highly motivated new graduates to enter a field in which public and private payers, biopharmaceutical industry and government cannot find sufficient qualified individuals and technically skilled managers to meet demand.

The Biopharmaceutical Marketing Master of Science (BPMK) program will require 27 academic units of formal course work, selected in consultation with an adviser. Course requirements normally include a minimum of seven courses and may include a capstone (21 units total) from the BPMK program with emphasis on biopharmaceutical marketing, market research and analytics, business intelligence, and applied health care policy. Recommended course work and electives include some courses available in other departments of the university. These courses will be selected in consultation with program advisers according to the areas of intended specialization of the participant in order to meet the credit requirements of the program. Students should develop a specific plan of study in consultation with the graduate advisers before beginning the program.  

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