May 25, 2024  
USC Catalogue 2022-2023 
USC Catalogue 2022-2023 [ARCHIVED CATALOGUE]

Marketing (Marketing Analytics) (MS)

Return to {$returnto_text} Return to: Catalogue Search

The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses.

Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world.

Admission Requirements

Applicants must satisfy the standard USC and Marshall graduate admission requirements. At least two years of full-time work experience is preferred. GMAT or GRE scores are required. The GMAT is preferred. International applicants who did not spend four years completing a bachelor’s degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores.

Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also.

Application Procedure

Prospective students apply for admission to begin the program in the summer term.

Applications are submitted online through the USC Graduate Admissions application website at International applicants are advised to see the instructions for international students published in the USC Graduate Admissions website.

A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC.

For additional information, visit

Degree Requirements

The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. The program may be completed on a full-time or part-time basis.

Students who have taken (at USC or elsewhere) a master’s-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. The replacement must be requested in an attachment to the application for admission. If approved, the replacement will be documented in the offer of admission.

Required Courses (21 units)

Total Units Required: 30

Return to: USC Marshall School of Business  

Return to {$returnto_text} Return to: Catalogue Search