Biopharmaceutical Marketing Certificate

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The BPMK Certificate is ideal for professionals across the healthcare industry, working clinical professionals, and those in fields allied to healthcare delivery and systems. Specifically, the BPMK certificate seeks students who want to pursue a related career in the biopharmaceutical industry or simply those who wish to expand their current understanding of industry business practices as part of expanding their overall learning experiences such as Medicine, Law and Consulting. Students are required to complete 12 total units to be eligible for the BPMK Certificate, selected in consultation with an adviser.

Required Courses (6 units)

The following three courses are recommended as the core set:

BPMK 500 Biopharmaceutical Marketing Management Units: 3
BPMK 502 Biopharmaceutical Product Development and Marketing Units: 3 or
HCDA 507 Foundations of Product Development and Commercialization Units: 3

Elective Requirement (6 units)

Eligible students may select from any of the following alternative courses to complete the 6 unit elective requirement:

BPMK 502 Biopharmaceutical Product Development and Marketing Units: 3
BPMK 503 Biopharmaceutical Advertising and Communication Units: 3
BPMK 504 Market Access and Reimbursement Strategy Units: 3
BPMK 505 Product Health Economics and Valuation Units: 3
BPMK 506 Biopharmaceutical Product Pricing and Competition Units: 3
BPMK 508 Biopharmaceutical Marketing Research and Analytics Units: 3
BPMK 509 Seminars in Biopharmaceutical Marketing Units: 1
HCDA 502 Comparative International Healthcare Systems Units: 3
HCDA 503 Competitive Healthcare Intelligence Units: 3
HCDA 506 Foundations of Insurance and Global Access Units: 3
HCDA 510 Business Implications of Healthcare Policy Units: 3
HCDA 520 Health Economic and Outcomes Methodology Units: 3
HCDA 525 Healthcare Literature Analysis and Applications Units: 3
HCDA 540 Executive Leadership and Healthcare Marketing Units: 3
HCDA 550 Healthcare Innovation: Creativity to Value Units: 3
HCDA 553 Advanced Pricing Strategies Units: 3
HCDA 560 Managing Effective Partnerships and Mergers Units: 3