Media and Entertainment Management Graduate Certificate

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This certificate program is for students who have already earned master’s degrees and who wish to pursue or expand careers in the entertainment industry. Students will study the latest areas of entertainment-related research, theory and application. They will have a strong grounding in the theory, roles, issues and effects of entertainment as well as the impact of entertainment and new entertainment technologies on society, behavior and the entertainment industry.

Students take 16 units of graduate course work that may not be used or have been used for any other degree or certificate program, of which 4 units may be cognate courses.

A partial list of courses includes:

CMGT 537 The Industry, Science and Culture of Video Games Units: 4
CMGT 542 Business Strategies of Creator Firms Units: 4
CMGT 543 Managing Communication in the Entertainment Industry Units: 4
CMGT 546 Sports Media and Society Units: 4
CMGT 547 Distribution of Recordings: Media, Retail and Online Channels Units: 4
CMGT 549 Case Studies in Digital Entertainment Units: 4
CMGT 550 Hollywood 3.0 — Entertainment Industry in the Convergence Age Units: 4
CMGT 551 Communicating Entertainment Media Identities Units: 4
CMGT 558 International Entertainment Marketplaces Units: 4
CMGT 559 Global Hollywood Units: 4
CMGT 574 Streaming Media: Industry Strategies and Practices Units: 4
CMGT 581 Media in Social Services: Design and Evaluation of Campaigns Units: 4
CMGT 583 Social Marketing and Entertainment Education Units: 4
CMGT 586 Entertainment Media: Content, Theory, and Industry Practices Units: 4
COMM 570 Economics of the Communication Industries Units: 4
COMM 579 Entrepreneurship in the New Media Units: 4