Media Economics and Entrepreneurship Minor

In recognition of the dislocation and restructuring underway in contemporary media and information industries, this 24-unit minor introduces students to the microeconomics and trends of the sector and gives them an understanding of the role that entrepreneurship plays in the new economy. Students with professional media industry aspirations will learn basic economic literacy and discover the key factors that shape competition in information markets. Further, the minor fosters an entrepreneurial mindset in students and helps them to develop the entrepreneurial skills required to build successful careers and ventures in the media and information sector. Requirements for admission are a minimum 3.0 GPA and completion of a minimum of 32 units (sophomore standing).