Apr 16, 2025  
USC Catalogue 2015-2016 
    
USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

Consumer Behavior Minor


This interdisciplinary minor explores consumer thinking from the perspective of psychology, marketing, economics, anthropology, sociology and other departments interested in popular culture. Why do people form the attitudes and impressions they do? How do individual factors, culture, mass media, economics and social trends influence people’s decisions? See USC Marshall School of Business .