Public Relations and Advertising (BA)*

Public relations and advertising are the cornerstone of modern communication. Previously considered very separate disciplines, these functions have increased synergies as organizations relay on them to connect to their audiences through paid, earned, shared and owned media. Students gain a range of skills from creative to strategic to analytic and land jobs in organizations of all types, including non-profits, entertainment brands, sports teams, social action groups, PR and ad agencies, and Fortune 500 companies. Upon graduation our students leave prepared for occupations in content creation; media ​and influencer relations; digital/​social media marketing; ​applied research and data analysis; media buying ​and ​creative development; advertising and PR account management; and more.