Business of Innovation (BS)

The joint Iovine and Young Academy and Marshall School of Business Bachelor of Science degree builds expertise at the intersection of human-centered design, technology, business innovation and culture so that students can develop integrative socio-technical creativity and business innovation techniques. The degree combines human-centric design and interactive computing skills with a strong foundation in business so as to prepare students for leadership careers in business innovation ranging from CEOs of their own ventures to strategists, chief innovation officers, chief technical officers and consultants for established business

Through the Academy's core, students develop a powerful mindset to analyze challenges, think across knowledge domains and synthesize diverse ideas to create new technologies, ventures and humane solutions for purpose-driven change. All students develop interactive computing skills as well as product design, modeling and prototyping skills. Through the Business core students build skills in business fundamentals including finance, management, economics, accounting, data analytics and statistics and entrepreneurship.  The Design Strategy, Management Strategy and Industry Practicum courses place students inside premier professionalizing experiences with leading industry collaborators. The IYA Innovation Quest and Greif Center Entrepreneurship courses and competitions allow interested students to develop and launch their own ventures. The fourth-year “Garage Experience” provides an advanced workshop environment for student teams to develop new products, systems and services, taking them from concept and prototyping to development and launch.  Throughout the program students are taught to think seamlessly across domains and to apply their technological, business and design skills in an integrative manner toward innovative problem solving. 

In addition , students will leverage IYA, Marshall and USC wide electives to develop technical skills for business innovation applications (modeling and simulations, artificial and augmented intelligence, digital twining) or for cross-cutting application areas such as extended reality, physical computing or health innovation.