Jul 18, 2024  
USC Catalogue 2018-2019 
USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

Biopharmaceutical Marketing (MS)

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Master of Science in Biopharmaceutical Marketing

The Master’s Program in Biopharmaceutical Marketing (BPMK) is an intensive, industry focused and uniquely targeted program designed to produce graduates whose undergraduate and graduate backgrounds in marketing, communication, biological and pharmaceutical, related sales and advertising, drug management and other healthcare-involved business are enhanced by knowledge and skills appropriate for a highly regulated environment, specifically in the application and practice of biopharmaceutical marketing. Biopharmaceutical marketing is a uniquely emerging branch of drug product development, management, market placement, access and insurance coverage, outcomes and value determinations that functions at the intersection of audience segmented product marketing, healthcare industry and government regulatory issues and treatment efficiency, including value and reimbursement. This program will provide the opportunity for mid- career professionals as well has highly motivated new graduates to enter a field in which public and private payers, biopharmaceutical industry and government cannot find sufficient qualified individuals and technically skilled managers to meet demand.

The Biopharmaceutical Marketing Master of Science (BPMK) program will require 27 academic units over an intensive one year (12 months) or part-time option over two years. Students will have a core of seven core courses totaling 21 units (typically 3 units each), with two capstone projects (3 units each) required to complete the 27 unit requirement for graduation. This program will incorporate only customized and uniquely designed courses to target the marketing requirements of the biopharmaceutical industry. Capstone project may either use a standard format of topics and experience or can be customized to fit the individual student’s experience, career plans and areas of interest. Each customized capstone project will be supervised by a dedicated mentor possessing complimentary skills and experience along with the program director.

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