School of Journalism

Return to: USC Annenberg School for Communication and Journalism  

(213) 740-0900 (academic and student services inquiries)
(213) 740-3914 (administrative)
(213) 821-0770 (admission inquiries)
FAX: (213) 740-8624
annenberg.usc.edu

Administration 

Interim Director: Gordon Stables, PhD

Faculty

Wallis Annenberg Chair in Communication and Journalism: León Krauze, MA

Walter H. Annenberg Chair in Communication: Willow Bay, MBA

University Professor and Annenberg Family Chair in Communication Leadership: Geoffrey Cowan, LLB

Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communication: Robert Kozinets, PhD

Knight Chair in Media and Religion: Diane Winston, PhD

Provost Professor of Communication, Journalism and Cinematic Arts: Henry Jenkins, PhD

Professors: Willow Bay, MBA; K.C. Cole, BA; Geoffrey Cowan, LLB*; Henry Jenkins, PhD; Robert Kozinets, PhD; Joshua Kun, PhD (Communication); Tim Page, BA; Michael Parks, BA; Joe Saltzman, MS*; Philip Seib, JD; Roberto Suro, MS; Sandy Tolan, BFA

Associate Professors: Mike Ananny, PhD (Communication); Ben Carrington, PhD; William Celis, MS*; Jonathan Kotler, JD*; Jian Wang, PhD; Diane Winston, PhD

Assistant Professors: Allissa Richardson, PhD; Aimei Yang, PhD

Professors of Professional Practice: Sasha Anawalt, BA; Daniel Birman, MA; Laura Castañeda, EdD; Fred Cook, BA; Jennifer Floto, MA*; Vince Gonzales, MA; Gabriel Kahn, BA; Stacy Scholder, BA; Willa Seidenberg, BA; Burghardt Tenderich, PhD

Clinical Professor (Communication): Mark Lloyd, JD

Associate Professors of Professional Practice: Alan Abrahamson, JD; Amara Aguilar, MA; Peggy Bustamante, MA; Jeff Fellenzer, MA; Rebecca Haggerty, EdD; Robert Hernandez, BA; Matthew Le Veque, BA; Alan Mittelstaedt, BA; Mary Murphy, BA; Lisa Pecot-Hébert, PhD

Assistant Professors of Professional Practice: Daren Brabham, PhD; Laura Davis, BA; Miki Turner, BA

Senior Lecturer: Richard Reeves, ME

Lecturers: Dana Chinn, MBA; Jennifer de la Fuente, BA; Keith Plocek, MPHIL

Emeritus Professors: Ed Cray, BA; Murray Fromson; Felix Gutierrez, PhD; Judy Muller, BA; Bryce Nelson, MPhil

Emeritus Professor of Professional Practice: Gerald Swerling, MS

Emeritus Associate Professors: William Robert Faith, PhD; Larry Pryor, MS

*Recipient of university-wide or college teaching award.

Degree Programs

The School of Journalism offers Bachelor of Arts degrees in Journalism and Public Relations. It also offers minors in Advertising, News Media and Society, Public Relations and Sports Media Industries. The school stresses a broad-based liberal arts education to enhance writing and reporting and encourages undergraduate students to pursue double majors or minors in disciplines outside the school.

At the graduate level, a Master of Science degree is offered in Journalism and Master of Arts degrees are offered in Specialized Journalism, Specialized Journalism (The Arts) and Strategic Public Relations. The MS in Journalism degree is an intense, deadline-driven program in which students learn to write, report, produce, code, publish and promote cross-platform stories in a converged news environment. Cutting-edge digital courses cater to students interested in careers in social media, data journalism, data visualization, app creation, online design and publishing, emerging mobile platforms and coding. The Specialized Journalism degree is designed for experienced professionals and recent journalism graduates interested in developing specialized reporting expertise. The Specialized Journalism (The Arts) degree is designed for experienced professionals, art practitioners, and recent journalism graduates interested in arts and culture criticism and reporting. The Strategic Public Relations degree emphasizes the requisite skills of that discipline, with an emphasis on strategic problem solving, public relations theory and techniques, writing, research-based planning and analysis, content development, case studies and the application of the discipline to specific industry categories.

Student Services 

Students must meet with an advisor at least once each semester to receive academic advisement covering university degree requirements and major course selection. The school also offers several international study programs to students. The USC Annenberg Career Development Office has listings for paid and unpaid internships from around the country. Career advisers conduct mandatory advisement appointments for all sophomores and offer career workshops, guest speakers and mentoring opportunities. Students are advised to participate in at least two internships before graduation.

Honor Society

Lambda Pi Eta is a national communication/journalism honor society that is open to students in graduate and undergraduate Annenberg programs. To be eligible, students must have a USC cumulative GPA and an Annenberg major GPA of 3.5 or higher. In addition, undergraduate students must have a declared communication, journalism or public relations major, and have completed (or currently be registered for) at least 60 units, at least 12 of which are in the major. Graduate students must have completed at least 12 units in the fields of communication, journalism or public relations.

Undergraduate Degrees

The School of Journalism offers Bachelor of Arts degrees in Journalism and Public Relations. The school also offers minors in Advertising, News Media and Society, Public Relations and Sports Media Industries. Journalism students are encouraged to pursue double majors or minors in other areas of study.

To meet accrediting guidelines, a minimum of 72 units must be completed outside the major area of journalism. A maximum of 16 units of course work taken prior to high school graduation and a combined 32 units of AP, IB and pre-high school graduation course work will count toward this requirement. Journalism and public relations majors can take up to a maximum of 48 journalism units; however, the major unit total (44 units) cannot be exceeded, unless the student has fulfilled the accreditation requirement.

A grade point average of at least C (2.0) on all baccalaureate units attempted at USC, as well as on the combined USC-transfer GPA, is required for undergraduate degrees. A minimum cumulative grade point average of 2.0 in all upper-division courses applied toward the major is also required. Students must complete each journalism and public relations class with at least a grade of C- in order to count the course toward a major requirement. Journalism and public relations courses with a grade of D+ or below must be repeated; courses may only be retaken once.

Students interested in taking JOUR 489  Hands-on Disruption: Experimenting with Emerging Technology must contact the instructor for permission to enroll. The instructor will need to assess the technical skill sets of the students to ensure that everyone who enrolls meets the class requirements. 

Undergraduate students who are interested in enrolling in JOUR 585  Specialized Reporting: Religion must be a senior, have at least a 3.7 cumulative GPA, and must contact the instructor for permission to enroll.

Non-majors who are interested in enrolling in PR 209  Effective Writing for Strategic Public Relations and/or PR 250  Strategic Public Relations: An Introduction must have at least a 2.5 GPA.

Admission Requirements

Admission is competitive. Fall 2016 incoming freshmen had an average GPA of 3.61 with an SAT score of 1920–2180 (middle 50%). Transfer students had an average college GPA of 3.66. For admission information and deadlines, refer to the USC Admission Website. All transfer applicants must review the transfer admission application guidelines on the Annenberg Admissions Website; contact the Annenberg Admissions Office for more information. USC exclusively uses the Common Application for freshman and transfer admission. Applicants must submit the Common Application and the USC Supplement, both of which can be accessed at commonapp.org. In addition to the university writing samples, a 250-word statement of intent is required; instructions are included with the USC Supplement.

Students currently enrolled at USC who wish to apply to the School of Journalism must complete the online application with all supporting documents. Students must have 16 units completed at USC with a minimum USC cumulative GPA of 3.0 in order to be eligible to apply to the journalism or public relations major. The 3.0 GPA is a minimum standard and does not guarantee admission. In order to be eligible to apply for the Advertising or New Media and Society minors, students must have a minimum USC cumulative GPA of 2.0 and a declared major. To apply to the Public Relations or Sports Media Industries minors, students must have a minimum USC cumulative GPA of 2.5 and a declared major. For further information on the application process, current USC students are encouraged to attend an information session conducted by Annenberg Advisement and Academic Services. 

General Education Requirements

The university’s general education program provides coherent, integrated introduction to the breadth of knowledge you will need to consider yourself (and to be considered by other people) a generally well-educated person. This program is effective for all students entering USC in fall 2015 or later, or transfer students beginning college elsewhere at that time and subsequently transferring to USC. It requires eight courses in six Core Literacies, plus two courses in Global Perspectives (which may double-count with courses in the Core Literacies) and two courses in writing. For more information about USC’s general education requirements, see the General Education Program .

Grammar, Spelling and Punctuation (GSP) Requirement

All undergraduate journalism and public relations majors are required to complete the Grammar, Spelling and Punctuation (GSP) online learning module and exam. The GSP exam is administered in JOUR 208  for the journalism majors and PR 209  for public relations majors. This exam must be taken and passed by the end of the semester. Students who do not pass the exam will be allowed to retake it. Students who fail to pass the GSP will not be allowed to progress in the program until they pass the exam.

Note: Students with disabilities may register with the Disability Services and Programs Office (DSP) so the DSP staff can assess the nature of the students’ disabilities and recommend the appropriate accommodations to be provided for each student.

Annenberg International Programs

Spring Semester in London, England (Journalism and Public Relations)

Undergraduate journalism and public relations students may spend the spring semester of their junior year at a dedicated study center, where they enroll in 16 units of upper-division Annenberg course work, eight of which are for major credit. In addition to their studies, students tour publishing and broadcasting companies, meet communication executives and government policy-makers and gain exposure to British media, culture and civilization. The program also includes group excursions to such places as Bath, Oxford, Liverpool and Hampton Court. A minimum USC cumulative GPA of 3.0 is required for this program.

Spring Semester in Auckland, New Zealand (Journalism and Public Relations)

This undergraduate semester program offers students the opportunity to study at the Auckland University of Technology in New Zealand, a leading southern hemisphere school of journalism and media studies. Fully integrated into the university and its vibrant urban surroundings with strong connections to the nation’s indigenous heritage, the program allows students to earn 8 units that fulfill journalism/public relations electives and 8 units of general electives. A minimum USC cumulative GPA of 3.0 is required for this program.

Spring Semester in Rio de Janeiro, Brazil (Journalism and Public Relations)

This semester program offers students the opportunity to learn about Brazilian culture through an intensive pre-semester Portuguese-language course* and through civic engagement projects that benefit the local communities in Rio de Janeiro. (*This course does not count for a USC language requirement.) Through the Council on International Educational Exchange (CIEE), USC Annenberg students enroll in 18-20 USC units in courses offered by CIEE and at the Escola Superior de Propaganda e Marketing, Brazil’s top communication and journalism school. The program is open to journalism and public relations majors. Visit the Annenberg International Programs website for more information on language and other prerequisites. A minimum USC cumulative GPA of 3.0 is required for this program.

Spring Semester in Rome, Italy (Journalism and Public Relations)

Undergraduate journalism and public relations students may spend a spring semester at a dedicated study center, where they enroll in 16 units of upper-division Annenberg course work, eight of which are for major credit. In addition to their studies, students tour publishing and broadcasting companies, meet communication executives and government policy-makers and gain exposure to Italian media, culture and civilization. The program also includes guided visits to museums and historical districts, as well as an overnight group excursion to Tuscany. A minimum USC cumulative GPA of 3.0 is required for this program. 

International Communication Studies — London, Paris, Madrid, Berlin and Prague

The International Communication Studies Program (ICS) allows undergraduate students to study a range of approaches to public communication media across Europe during the summer semester. Students divide the five-week course into stays in Los Angeles, London, Paris, Madrid, Berlin and Prague. In addition to regular class meetings, students discuss the interplay of current world issues and international media practices with communication practitioners from international news and public relations media, government institutions, private industry and global organizations. Students enroll in JOUR 482  Comparative Media in Europe (4 units). A minimum USC cumulative GPA of 3.0 is required for this program.

For further information, contact Annenberg International Programs at (213) 821-1276, email ascintl@usc.edu or visit annenberg.usc.edu/international.

Departmental Honors

Undergraduate students who are nominated by journalism faculty to participate in JOUR 498  – Honors Seminar (2 units) or PR 498  – Public Relations Honor Seminar (2 units) their senior year are eligible for departmental honors. Nominations are based on academic achievement, performance in the classroom, leadership and involvement in the school.  Students who successfully complete JOUR 498  or PR 498  with a B+ or higher and achieve no less than a USC cumulative GPA of 3.0 and a journalism or public relations major GPA of 3.5 at the time of graduation will receive departmental honors.  

Academic Integrity Policy

Since its founding, the USC School of Journalism has maintained a commitment to the highest standards of ethical conduct and academic excellence. Any student found plagiarizing, fabricating, cheating on examinations, and/or purchasing papers or other assignments faces sanctions ranging from an “F” on the assignment to dismissal from the School of Journalism.

Progressive Degree Program

The School of Journalism offers progressive degree options for the Master of Science in Journalism, Master of Arts in Specialized Journalism, and Master of Arts in Specialized Journalism (The Arts). The progressive degree program allows USC students to complete a bachelor’s degree and master’s degree in as little as five years.

Students with a USC cumulative GPA of 3.0 or higher in all classes taken at the university level are eligible to apply for admission to the degree program during their junior year. The 3.0 GPA is a minimum standard and does not guarantee acceptance. Current students must attend an information session conducted by Annenberg Admissions and a member of the faculty before initiating the application process. Students admitted into the progressive degree program begin taking master’s level courses in their senior year and may complete the master’s degree in year five.

For further information on the application process, current USC students must attend a mandatory information session. Contact Annenberg Admissions for session dates. Application materials must be downloaded from undergrad.usc.edu/programs/progressive/.

Graduate Degrees

The School of Journalism offers one Master of Science degree program in Journalism, three Master of Arts degree programs in Specialized Journalism, Specialized Journalism (The Arts) and Strategic Public Relations, and two certificates in Journalism and Public Policy Advocacy.

The nine-month, 36-unit MS in Journalism is an intense, deadline-driven program in which students learn to write, report, produce, code, publish and promote cross-platform stories in a converged news environment. Students also choose a specialty area that prepares them for careers in broadcast television and radio news, long-form audio and video documentaries, in-depth reporting and writing or multimedia news production. Cutting-edge digital courses cater to students interested in careers in social media, data journalism, data visualization, app creation, online design and publishing, emerging mobile platforms and coding.

The nine-month, 34-unit MA in Specialized Journalism is a program geared toward experienced journalists seeking subject-matter expertise and toward experienced professionals in other fields seeking journalism skills to advance their expertise. The program is also open to recent journalism school graduates with records of excellence and a demonstrated aptitude and commitment to developing an expertise in a specialized field of reporting.

The nine-month, 34-unit MA in Specialized Journalism (The Arts) is geared toward experienced arts journalists, as well as recent graduates with a demonstrated commitment to specializing in arts journalism. The program is also open to experienced artists and practitioners with a highly developed background in at least one art form who want to acquire journalism skills toward a future specializing in the coverage of arts and culture.  

The 16-18-month professionally oriented MA in Strategic Public Relations degree is designed to train both recent graduates interested in public relations and related fields, and young professionals considering transitions into that field or seeking to advance their careers, for eventual management-level positions in all types of organizations. In their first two semesters, all students take a core group of courses focusing on strategic problem-solving, research-based actionable insight, business acumen and skills. In their third and fourth semester students choose from a wide variety of electives and have the opportunity to specialize in one of six specific tracks.

Admission to the Journalism certificate is by permission only. Only current graduate students may apply to the Public Policy Advocacy certificate.

Admission Requirements

Prerequisites

An applicant must have the equivalent of a four-year bachelor’s degree from an accredited college or university for the MS or MA degree. Applicants with three-year bachelor’s will be considered for admission to the graduate journalism certificate.

Criteria

Minimum recommended criteria are a 3.0 GPA for undergraduate work and valid Graduate Record Examinations (GRE) General Test scores; the GMAT is not accepted in lieu of the GRE. International applicants are required to take the Test of English as a Foreign Language (TOEFL) and should receive a score of 114 on the Internet-based exam; the International English Language Testing System (IELTS) is accepted in lieu of the TOEFL and the minimum recommended score is 8.0. All completed applications are reviewed by the faculty admission committee even if the applicant’s academic quality is below the minimum recommendations. Applicants are strongly encouraged to complete admission testing at least one month prior to the application deadline. GRE scores are valid for five years; TOEFL and IELTS are valid for two years.

In addition, applicants are judged on a personal statement of purpose, résumé, writing sample and letters of recommendation submitted on their behalf. Professional journalism or internship experience is expected for the MS in Journalism and required for the nine-month MA degree program in Specialized Journalism. A professional work bibliography and samples must be uploaded to the online application. No professional public relations work experience is required for the MA in Strategic Public Relations.

Procedure

Applicants must complete and submit the online USC Graduate Admission Application. Refer to the Annenberg graduate application guidelines on the Annenberg Admissions website for details before initiating the application. In addition, international students must submit official TOEFL or IELTS scores for admission consideration and, after submitting the online graduate admission application, a Confidential Statement for Financing Studies at USC.

Applicants must upload the following supporting materials to the online USC Graduate Admission Application: personal statement of purpose, copy of official transcripts from each college/university attended, writing sample and résumé. Letters of recommendation must be submitted online. Official GRE and TOEFL or IELTS scores must be reported electronically from the Educational Testing Service (ETS) to USC (institution code 4852). The IELTS testing center must report scores to USC Graduate Admission. Paper copies of score reports are not required or accepted in lieu of the official ETS report. Official transcripts must be mailed to USC Graduate Admission.

New students are admitted to the MS in Journalism, the MA in Specialized Journalism, the MA in Specialized Journalism (The Arts) and the Journalism Certificate for the summer session only. Refer to the graduate application guidelines on the Annenberg Admissions Website for application filing dates.

New students are admitted to the MA in Strategic Public Relations degree program for the fall semester only. Refer to the Annenberg Website for application filing dates.

Degree Requirements

All course work applied toward a degree must be approved by the School of Journalism and the Graduate School.

Academic Integrity Policy

Since its founding, the USC School of Journalism has maintained a commitment to the highest standards of ethical conduct and academic excellence. Any student found plagiarizing, fabricating, cheating on examinations and/or purchasing papers or other assignments faces sanctions ranging from an “F” on the assignment to dismissal from the School of Journalism.

Programs

Bachelor’s Degree

• •  Journalism (BA)
• •  Public Relations (BA)

Minor

• •  Advertising Minor
• •  News Media and Society Minor
• •  Nonprofits, Philanthropy and Volunteerism Interdisciplinary Minor
• •  Public Relations Minor
• •  Sports Media Industries Minor

Master’s Degree

• •  Journalism (MS)
• •  Specialized Journalism (MA)
• •  Specialized Journalism (The Arts) (MA)
• •  Strategic Public Relations (MA)

University Certificate

• •  Journalism Certificate
• •  Public Policy Advocacy Graduate Certificate

Courses

Journalism

• •  JOUR 190 Introduction to Journalism
• •  JOUR 200w The Power and Responsibility of the Press
• •  JOUR 201 Culture of Journalism: Past, Present and Future
• •  JOUR 202 Newswriting: Print
• •  JOUR 203 Newswriting: Broadcast
• •  JOUR 205 Journalism Practicum
• •  JOUR 207 Reporting and Writing I
• •  JOUR 208 Media Law and Ethics
• •  JOUR 210x Basics of News Production for Non-Majors
• •  JOUR 302 Reporting: Print
• •  JOUR 303 Reporting: Broadcast
• •  JOUR 306 Production: Broadcast
• •  JOUR 307 Reporting and Writing II
• •  JOUR 308 Newspaper Editing and Design
• •  JOUR 309 Introduction to Online Media
• •  JOUR 310 Investigative Reporting
• •  JOUR 311 Multi-Platform Editing
• •  JOUR 320 Introduction to Coding for Storytelling
• •  JOUR 321 Visual Journalism
• •  JOUR 322 Data Journalism
• •  JOUR 323 Creating your Digital Footprint and Brand
• •  JOUR 330 Photojournalism
• •  JOUR 350 Introduction to Sports Media
• •  JOUR 371 Censorship and the Law: From the Press to Cyberspace
• •  JOUR 372 Engaging Diverse Communities in the Digital Era
• •  JOUR 373 Journalism Ethics Goes to the Movies
• •  JOUR 375 The Image of the Journalist in Popular Culture
• •  JOUR 380 Sports, Business and Media in Today’s Society
• •  JOUR 381 Entertainment, Business and Media in Today’s Society
• •  JOUR 390 Special Problems
• •  JOUR 400 Interpretive Writing
• •  JOUR 401 Online Site Management and Production for Journalists
• •  JOUR 402 Advanced Television Reporting
• •  JOUR 403 Television News Production
• •  JOUR 405 Non-Fiction Television
• •  JOUR 407 Newsradio
• •  JOUR 408 Advanced Media Law in the Digital Age
• •  JOUR 409 Radio Storytelling and Podcasts
• •  JOUR 410 Radio Documentary
• •  JOUR 411 Broadcast Reporting and Newswriting for Non-Majors
• •  JOUR 412 Introduction to Online Publishing
• •  JOUR 414 Advanced Digital Media Storytelling
• •  JOUR 420 Advanced Photojournalism
• •  JOUR 421 Photo Editing for News Media
• •  JOUR 422 Advanced Visual Journalism
• •  JOUR 425 Advanced Radio News Production
• •  JOUR 430 Writing the Film Review
• •  JOUR 431 Feature Writing
• •  JOUR 432 Sports Commentary
• •  JOUR 433 Writing About Science
• •  JOUR 435 Writing Magazine Non-Fiction
• •  JOUR 436 Magazine Production
• •  JOUR 440 Environmental Journalism
• •  JOUR 441 Sports Reporting
• •  JOUR 443 Business Reporting
• •  JOUR 444 Reporting on Religion
• •  JOUR 446 Entertainment Reporting
• •  JOUR 447 Arts Reporting
• •  JOUR 448 Government and Public Affairs Reporting
• •  JOUR 449 Reporting Los Angeles
• •  JOUR 459 Fact and Fiction: From Journalism to the Docudrama
• •  JOUR 460 Social Responsibility of the News Media
• •  JOUR 462 Law of Mass Communication
• •  JOUR 465m Latino News Media in the United States
• •  JOUR 466m People of Color and the News Media
• •  JOUR 467 Gender and the News Media
• •  JOUR 468m The American Press and Issues of Sexual Diversity
• •  JOUR 469 Money, Markets and Media
• •  JOUR 470 Community Journalism
• •  JOUR 471 Advanced Multimedia Storytelling
• •  JOUR 472 Strategies for Monetizing New Media
• •  JOUR 474 Interviewing and Profile Writing
• •  JOUR 475 Publications Design and Technology
• •  JOUR 476 Reporting Urban Affairs
• •  JOUR 477 Web Analytics for News and Nonprofit Organizations
• •  JOUR 480 Sports and Media Technology
• •  JOUR 482 Comparative Media in Europe
• •  JOUR 483 Negotiating and Reporting Global Change
• •  JOUR 484 American Religion, Foreign Policy and the News Media
• •  JOUR 489 Hands-on Disruption: Experimenting with Emerging Technology
• •  JOUR 490x Directed Research
• •  JOUR 493 Comics and Graphic Storytelling
• •  JOUR 494 Python Coding for Data Journalism
• •  JOUR 495 Journalism for Mobile and Emerging Platforms
• •  JOUR 496 Interactive Media Design for Publishing
• •  JOUR 497 Data Visualization and Interactive Tools
• •  JOUR 498 Honors Seminar
• •  JOUR 499 Special Topics
• •  JOUR 500 Media and Society
• •  JOUR 505 The Practice: Journalism’s Evolution as a Profession
• •  JOUR 506 Multimedia Journalism I: Text
• •  JOUR 507 Multimedia Journalism I: Video and Audio
• •  JOUR 509 Multimedia Journalism I: Digital
• •  JOUR 510 Special Assignment Reporting
• •  JOUR 512 Advanced Interpretive Writing
• •  JOUR 513 Advanced Newswriting and Reporting
• •  JOUR 514 Multimedia Journalism II: Text
• •  JOUR 516 Multimedia Journalism II: Video and Audio
• •  JOUR 517 Advanced Investigative Reporting
• •  JOUR 518 Multimedia Journalism II: Digital