MKT 410 Professional Selling

Units: 4
Terms Offered: FaSpSm

Principles of business-to-business selling and its function in marketing strategy and the marketing mix. Explore professional selling as a career option.
Prerequisite: BUAD 307
Registration Restriction: Open only to Freshmen, Sophomores, Juniors and Seniors
Instruction Mode: Lecture
Grading Option: Letter