PR 463 Strategic Public Relations Research, Analysis and Insights

Units: 4
Terms Offered: FaSp

Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
Prerequisite: PR 351a or JOUR 351a
Registration Restriction: Open only to Public Relations majors
Duplicates Credit in former JOUR 463
Instruction Mode: Lecture
Grading Option: Letter