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Oct 03, 2024
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USC Catalogue 2022-2023 [ARCHIVED CATALOGUE]
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PR 463 Strategic Public Relations Research, Analysis and Insights Units: 4 Terms Offered: FaSp Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring. Prerequisite: PR 351a or JOUR 351a Registration Restriction: Open only to Public Relations majors Duplicates Credit in former JOUR 463 Instruction Mode: Lecture Grading Option: Letter
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