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Sep 07, 2024
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USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]
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GSBA 528 Marketing Management Units: 3 Terms Offered: FaSpSm Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy. Registration Restriction: Open only to master students Duplicates Credit in GSBA 509 , the former GSBA 509ab, and GSBA 546 Instruction Mode: Lecture Grading Option: Letter
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