GSBA 509 Marketing Management

Units: 1.5
Terms Offered: Fa

Development of analytical, strategic, and planning skills. Application within an integrated strategic framework to the development of a comprehensive marketing plan for a product, service, and/or organization.
Registration Restriction: Open only to master students
Duplicates Credit in the former GSBA 509ab, GSBA 528 and GSBA 546
Instruction Mode: Lecture
Grading Option: Letter