PR 450 Building Integrated Campaigns

Units: 4
Terms Offered: FaSp

In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
Prerequisite: PR 351b and PR 463
Registration Restriction: Open only to Public Relations majors
Duplicates Credit in former JOUR 450
Instruction Mode: Lecture
Grading Option: Letter