Nov 08, 2024  
USC Catalogue 2023-2024 
    
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USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]

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PR 434 Advertising Campaign Construction

Units: 4
Develop an integrated marketing communication campaign that will compete against other universities in the national Collegiate Effie competition.
Prerequisite: PR 340  and PR 431  and PR 432 
Instruction Mode: Lecture
Grading Option: Letter


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