MKT 616 Understanding Consumer and Organizational Buying Behavior

Units: 3
Terms Offered: Fa

Behavioral research and theory on marketing with a focus on goals, emotions, categorization and knowledge, inferences, attitudes, consumption, marketing and technology, organizational learning, new product development.
Duplicates Credit in former MKT 602 and former MKT 612a.
Instruction Mode: Lecture
Grading Option: Letter