Feb 20, 2025  
USC Catalogue 2016-2017 
    
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USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

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PR 494 Transmedia, New Media and Strategic Communication

Units: 4
Examines nature of consumption and storytelling within a networked culture and how participatory culture, transmedia branding, and spreadable media are changing strategic communication practice.
Duplicates Credit in former JOUR 494
Instruction Mode: Lecture
Grading Option: Letter


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