May 01, 2025  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

PR 351a Strategic Public Relations Media and Content

Units: 4
Terms Offered: FaSp
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
Prerequisite: (PR 209  or JOUR 209) and (PR 250  or JOUR 250)
Duplicates Credit in former JOUR 351a
Instruction Mode: Lecture
Grading Option: Letter