May 01, 2025  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

PR 429 Business and Economic Foundations of Public Relations

Units: 4
Terms Offered: FaSp
Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
Prerequisite: PR 351a  or JOUR 351a
Duplicates Credit in former JOUR 429
Instruction Mode: Lecture
Grading Option: Letter